Transforming B2B Companies from Services to Scalable, Product-Led Businesses
From founder-led operations to professionally managed, financially durable companies — with a focus on revenue quality, retention, and scalable growth.
What I Do
I lead companies through critical scaling transitions:
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Transform service-based models into product-led platforms
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Improve revenue quality through recurring and usage-based models
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Build operating structures that support scale \(management, processes, accountability)
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Expand market reach by aligning product, customer, and geographic growth
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Translate operational performance into strong financial outcomes
Why It Matters
Most scale-ups don’t fail because they can’t grow — they fail because they grow without building the systems required to sustain it.
Growth across product, customer, and organization must be aligned. Without that, companies become fragile rather than scalable.
I focus on building companies that are structured to grow — and built to last.
Selected Impact
CEO with a track record of transforming B2B companies into scalable, product-led businesses.
Revenue Growth
$15M → $25M
Recurring Revenue
~80% of total
Retention
~50% → ~80%
Platform
Built iPeer OS (multi-module)
Market Expansion
TAM increased >10x
About Me
Track Record
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CEO, Azami Global
Led the transformation from a service-based business to a scalable, product-led platform — improving revenue quality, retention, and market reach.
Key Focus Areas:
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Rebuilt the company’s value chain to support product-led growth
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Shifted revenue from transactional to recurring and usage-based
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Established a professional management structure to support scale
Previously:
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Founder & CEO (2x) — built and exited technology ventures
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Leadership roles across cybersecurity, fintech, and cleantech
Additional:
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Adjunct Professor (strategy and scaling)
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Board member and advisor
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Experience spanning Europe, Israel, North America, and Asia.
Let’s Work Together
Get in touch so we can start working together.
