From services to scalable, product-led businesses.
From founder-led operations to professionally managed, financially durable companies — with a focus on revenue quality, retention, and scalable growth.
What I do
I lead companies through critical scaling transitions:
- Transition founder-led organizations to professionally managed companies
- Transform service-based models into product-led platforms
- Improve revenue quality through recurring and usage-based models
- Build operating structures that support scale — management, processes, accountability
- Expand market reach by aligning product, customer, and geographic growth
- Translate operational performance into strong financial outcomes
Most scale-ups don't fail because they can't grow. They fail because they grow without building the systems required to sustain it.
Growth across product, customer, and organization must be aligned. Without that, companies become fragile rather than scalable. I focus on building companies that are structured to grow — and built to last.
Azami: founder-led services to product-led platform
At Azami, I led the transition from a founder-led, transactional services business into a more scalable, product-led platform company.
- Stabilized the core business through multi-year framework agreements
- Reallocated resources from sales into customer success and product
- Built new product capabilities to serve larger customer segments
- Acquired and integrated a renewals solution into the platform
- Introduced operating structure, ownership, and management layers
- Shifted the company from transactional revenue to recurring models
About me
CEO, Azami Global
Led the transformation from a service-based business to a scalable, product-led platform — improving revenue quality, retention, and market reach.
Founder & CEO (2x)
Built and exited technology ventures, with leadership roles across cybersecurity, fintech, and cleantech. Adjunct professor in strategy and scaling, board member and advisor.