Leading the Scale-Up Journey
From Vision to Execution,
From Founder Energy to Organizational Strength
Every startup reaches a point where energy and vision are no longer enough. The next stage of growth requires clarity, structure, and leadership that can translate ambition into performance - operationally, culturally, and financially.
My work focuses on helping companies make this leap: from founder-led momentum to professional, sustainable growth.
Whether brought in as CEO or supporting strategic transitions, I work with teams to realign structure, scale execution, and ensure the company is not only growing - but becoming more valuable.
From Founder-Led
to Professionally Managed​
Startups are built on intuition and speed. But scale-ups require a shift: a clear vision, translated into structure and process. I lead organizations through this transition - refining the company’s mission, aligning leadership roles, and enabling execution at scale, without losing the soul of the company.
Strengthening the
Entire Value Chain​
Real growth depends on more than R&D or sales. I work across the value chain - ensuring that each link is ready to support the next phase of growth. My focus is always on execution: getting the right people doing the right things, at the right pace.
Going From
SAM to TAM​
​​​
Most startups reach a moment where their current market (SAM) begins to plateau. Whether through geographic expansion, new product lines, or acquisitions, I help companies expand into their Total Addressable Market. This isn’t just about chasing volume - it’s about purposeful, strategic diversification that preserves focus while unlocking new opportunity.
Professionalizing the
Board–CEO Relationship​
​
As startups scale, so does the complexity of governance. I bring experience in aligning boards and executive teams, setting clear expectations, and creating a cadence of communication and accountability. A strong board-CEO relationship can be a multiplier - and when managed well, becomes a critical enabler of long-term success.
From Vanity Metrics
to Financial Performance​
​
In early stages, teams are often run on activity: how many meetings, users, launches. But scaling requires a shift toward clear business performance. I help teams bridge that gap — using semi-financial KPIs (CAC, retention, LTV, efficiency ratios) to connect operations to outcomes. The goal is a company that’s not just growing — but financially viable and graduation-ready.
I don’t sell frameworks. I build companies.
If you’re at a turning point - and you've decided to transition your Startup through a Scale-Up process - I’d be glad to share what I’ve learned, and hear where you’re headed.