Scaling founder-led B2B companies into structured, product-led businesses.
I lead companies through the transition from services and opportunistic growth to professionally managed platforms with recurring revenue and durable retention.
Azami Global: services company to scalable platform.
At Azami, I led the transformation from a founder-led, transactional IP services company into a scalable, product-led platform. We stabilized the core through framework agreements and invested in product and customer success.
Daniel Tjørnelund
CEO · Advisor · Lecturer
Tel Aviv, Israel
Originally from Denmark
I grew up in Denmark and built my career in Israel — two places with very different instincts for building companies. That tension has shaped how I work: Scandinavian structure meeting Israeli resourcefulness.
I've spent the last two decades in the middle of scale-up transitions. What I've learned is that the hardest part is rarely the strategy. It's building the system underneath it — the management layer, the operating model, the accountability structures — that can actually carry the growth.
Outside the boardroom, I teach entrepreneurship and scale-up strategy at Reichman University and CoMAS, research Israeli IT companies that made it to Wall Street, and occasionally write about why hard work alone is not enough.
View track record →- Founder & CEO (2x) — built and exited technology ventures
- Transformation CEO at Azami Global (LegalTech / IP Services), 2021–2026
- Leadership roles across cybersecurity, fintech, and cleantech
- Adjunct lecturer — Reichman University (RUNI) & CoMAS
- Board member and advisor
- Experience spanning Europe, Israel, North America, and Asia