Scaling founder-led B2B companies into structured, product-led businesses
I lead companies through the transition from transactional services and opportunistic growth to structured, professionally managed platforms with recurring revenue and durable retention.
At Azami, I led the transformation from a founder-led, transactional IP services company into a more scalable, product-led platform business.We stabilized the core through framework agreements, invested in product and customer success, expanded into new modules and customer segments, and shifted the model toward recurring revenue.Retention improved from ~50% to ~80% (with strategic accounts above 90%), revenue grew from ~$15M to ~$25M, and the company expanded from a narrow filing solution into a broader international IP platform.
Daniel Tjornleund: CEO & Transformation Strategist.
I am a CEO focused on transforming and scaling B2B technology companies.
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My work centers on turning service-based businesses into product-led platforms — improving revenue quality, strengthening retention, and building durable growth models.
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Over the past years, I have been leading a full transformation of a global LegalTech company.
My background spans cybersecurity, fintech, and LegalTech, with experience leading companies through growth, restructuring, and exit processes.
