Scaling founder-led B2B companies into structured, product-led businesses
I lead companies through the transition from transactional services and opportunistic growth to structured, professionally managed platforms with recurring revenue and durable retention.
Flagship Transformation: Azami Global
At Azami, I led the transformation from a founder-led, transactional IP services company into a scalable, product-led platform. We stabilized the core through framework agreements and invested in product and customer success. Retention improved from ~50% to ~80% (with strategic accounts above 90%), and revenue grew from ~$13M to ~$25M.
Daniel Tjornleund
CEO
I am a CEO focused on transforming and scaling B2B technology companies.
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My work centers on turning service-based businesses into product-led platforms — improving revenue quality, strengthening retention, and building durable growth models.
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Over the past years, I have been leading a full transformation of a global LegalTech company.
My background spans cybersecurity, fintech, and LegalTech, with experience leading companies through growth, restructuring, and exit processes.